Promotion
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Agencies
Family Tops List for Gift Cards Spenders: Survey
When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for …
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Agencies
Safeway Dangles Gift Cards to Carpoolers
Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program.
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Agencies
Crown Royal and Playboy Host Kentucky Derby Bash
Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.
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Agencies
Experian Shutters Incentive Marketing Division
Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.
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Agencies
General Mills Drops Betty Crocker Rewards
General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program.
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Agencies
P&I Postscripts
DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…
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Agencies
Jose Cuervo Samples its New Flavored Tequilas
Jose Cuervo International is out with new flavored premium tequilas.
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Agencies
L.A. Cops Mistake M:I:III News Rack Promo for Bomb
A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.
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Agencies
TNT’s Saved Lands Dodge Sponsorship, Integration
Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker’s vehicles into its new series Saved.
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Agencies
Show Time: Tribeca Film Festival Lures Filmgoers
The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.