Promotion
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Agencies
FX Offers Sneak Peek at Rescue Me
Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what’s to come.
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Agencies
Starbucks Hires William Morris to Promote Music, Film
Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores. The effort is a bid to enhance the overall entertainment experience for its millions of dedicated coffee drinkers.
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Agencies
Volkswagen Hires Agency for Product Placement Deals
Volkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity.
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Agencies
News America Taps Ross for Entertainment Division
News America Marketing has formed an Entertainment & Specialty Marketing division led by studio veteran Steve Ross.
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Agencies
Fidelity and Arnold Take Top Entertainment Marketing Award
Fidelity Investments has been awarded the 2006 Best Overall Entertainment Marketing Award (EMMA) by PROMO for work developed with Arnold Worldwide to support music programs in public schools. Now in its eighth year, the EMMA program recognizes the best entertainment marketing campaigns of the past year in 10 categories.
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Agencies
Verizon Wireless Unveils Shakira Tour Plans
Verizon Wireless will use its sponsorship of music artist Shakira’s North American tour this summer to promote its V Cast music service and other technologies to the Latino market.
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Agencies
Sunbeam’s ‘Robotic’ Success
Sunbeam Products’ greatest invention last year may have been its trip to the movies. The resulting campaign took the 2006 EMMA for best film tie-in.
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Agencies
Hershey Taps eBay for WrapperCash Auctions
The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.
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Agencies
AA Gives Away 42 Million Miles to Celebrate Anniversary
To celebrate the 25th anniversary of American Airlines’ loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.
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Agencies
Barnes & Noble Boosts Loyalty With Credit Card
Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.