Promotion

• Agencies

  Greyhound Rewards Road Warriors

  Greyhound Lines, Inc. has launched its first loyalty program called Road Rewards giving special offers to customers who purchase tickets on the transportation company’s Web site.

• Agencies

  CVS Triples Online Rewards for ExtraCare Cardholders

  Drug store chain CVS boosts online shopping with a short-term promotion for its ExtraCare loyalty card

• Agencies

  U.S. Postal Service Lets Employees Pick Rewards

  The United States Postal Service (USPS) has enacted a major change in its employee recognition and rewards program, letting employees choose rewards from a variety of vendors as opposed to managers handing out gift cards or other awards.

• Agencies

  P&I Postscripts

  BORDERS, INC.: has rolled out a new credit card with Chase called Borders 3-2-1 Visa card, which gives consumers three points for very dollar spent at Borders or Waldenbooks stores; two points for gas, dining and grocery card purchases and one point for …

• Agencies

  Kellogg, Energizer Drive Promos for Disney’s Cars

  Energizer and Kellogg’s are among the latest brands to sign on as promotional partners backing Disney’s/Pixar’s upcoming release of the animated film Cars

• Agencies

  Planning an Overseas Event? Read This First

  No matter how many promotions you’ve done domestically, there’s still a learning curve you need to go through to get a handle on the rules, regulations, and customs of doing business internationally.

• Agencies

  McDonald’s Says Customers Give High Marks for Makeover

  McDonald’s customers are giving a thumbs up to the fast-food chain’s ongoing makeover, the company claims, as it has opened 20 newly designed restaurants in the U.S. and given another 20 existing locations an extensive facelift.

• Agencies

  Brands Go Wild with Over the Hedge Promos

  Brand marketers are out in force to back DreamWorks Animation’s latest film Over the Hedge, dangling a host of promotions, mail-in offers and sweepstakes prizes.

• Agencies

  Disney’s, ‘Cars’ Inks Deal with Auto Dealers

  Disney/Pixar is pushing its latest animated film, Cars, at a local dealership near you.

• Agencies

  Staples Names Davie-Brown AOR for Entertainment

  Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing.