Promotion

• Agencies

  SITE Re-launches Incentive Research Foundation

  The Society of Incentive & Travel Executives (SITE) Foundation has relaunched the organization as a new research foundation that will serve the entire incentive industry.

• Agencies

  GM Goodwrench Dangles Trucks in Sweeps

  GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments.

• Agencies

  Healthy Living Earns Points for Blue Cross/Blue Shield Members

  Since its introduction in January, more than 17,000 Floridians have joined a new Blue Cross and Blue Shield of Florida (BCBS) program that rewards individuals for maintaining a healthy lifestyle.

• Agencies

  Kodak Launches Pirates Promo, Sweeps

  Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.

• Agencies

  Baja Fresh Rolls Out New Loyalty Program

  Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food.

• Agencies

  Snapple Buys Up Radio, Carpets Northeast with Promotions

  kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.

• Agencies

  Big Idea Teams with Tyson, Braum’s for VeggieTales DVD

  Big Idea, Inc. is rolling out a host of promotions around its upcoming DVD release of VeggieTales: LarryBoy and the Bad Apple, signing on Tyson, Braum’s and Minor League Baseball as promotional partners. The DVD, which hits retail stores Aug. 1, is the brand’s latest LarryBoy episode in seven years.

• Agencies

  SKYY Spirits Auction Dangles Luxury Multi-City Trip

  Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits.

• Agencies

  College Students to Promote Dodge on Road Trip

  Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity.

• Agencies

  Pepsi Soars with Superman Returns Sweeps

  PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures’ Superman Returns, dangling a cash prize of $1 million.