Promotion
-
Agencies
‘truth’ Brings Warped Tour to TV
Anti-tobacco campaign “truth” has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth’s marketing tour team. One of truth’s bright-orange “truth trucks” travels with the Warped Tour as part of the …
-
Agencies
Jelly Belly Fills Ant Bully Screen
Jelly Belly Candy Co. is capitalizing on its role in Warner Bros.’ Ant Bully with a quartet of ant-inspired flavors and a mail-in offer. The animated film casts Jelly Belly as “Sweet Rocks,” the favorite food of ants— Lucas Nickle, the boy who shrinks …
-
Agencies
Subway Taps Mobile Coupons
Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a …
-
Agencies
Ford Taps Music Artists for Promos
Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …
-
Agencies
Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.
-
Agencies
NBA Courts Europe with Basket Jam
The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.
-
Agencies
Kissables Looks for On-Air Jinglers
Hershey’s Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.
-
Agencies
Jeep Taps Karaoke, Avatars for Compass Campaign
DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that “talks” to drivers in their language via user generated content, music and premiums.
-
Agencies
Coca-Cola Debuts Iced Tea Like “Mom Used to Make”
Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.
-
Agencies
Gift Cards Take on New Appeal—Celebrities
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.