Promotion

• Agencies

  Eddie Bauer, Coinstar Team for Gift Card Service

  Eddie Bauer is the latest brand to join forces with supermarket coin changing machine company Coinstar, Inc. offering gift card and eCertificates in exchange for loose change.

• Agencies

  Starbucks Adds Books to Its Menu

  Starbucks is giving consumers a new taste for their palates in its stores— The popular coffee chain will market a new book this fall, For One More Day by Mitch Albom. The new product category is the latest effort by Starbucks to reach consumers via …

• Agencies

  L.A. Sparks’ Fans Flock to Loyalty Program

  The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks team isn’t just serving up points on the basketball court anymore. It is engaging fans in a new loyalty program that lets game attendees earn points to redeem rewards.

• Agencies

  Premiums Makers Rally Against California Law

  Makers of glassware premiums are readying a push to support new federal legislation that would ease pressure on marketers in California.

• Agencies

  Weight-loss Instructor Drops Suit Against My Coke Rewards

  The weight-loss instructor who filed a lawsuit several weeks ago against the Coca-Cola Co. claiming that its popular My Coke Rewards program might prompt kids to drink so much soda that they could die or at the very least become obese, has dropped the suit.

• Agencies

  Alltel Spin Off Launches with Green Tour

  A month after Alltel Corp. spun off its landline business merging it with Valor Communications Group Inc. and forming the new entity, Windstream Communications, the new company has launched a Green Truck Tour in a 33-market grassroots effort to introduce its services to consumers.

• Agencies

  Beaches Get ‘Wicked’ with Premiums, Buzz

  Something wicked is brewing on New York and New Jersey beaches. In an effort to generate buzz around the Broadway hit Wicked: The Untold Story of the Witches of Oz, brand ambassadors are hitting the sand to dole out Wicked-branded premiums. …

• Agencies

  Brands Flock to USA Basketball with Sponsorships

  Chevrolet, Coca-Cola Co., McDonald’s Corp., PepsiCo’s Gatorade and Molten Worldwide Distributing have teamed up with USA Basketball the governing body for men’s and women’s basketball in the U.S., to sponsor exhibition games, special events and …

• Agencies

  Melitta Readies Campus Tour

  Melitta USA takes its new single-serve coffeemaker to college this fall with a 36-campus tour. Melitta will tout its Ready, Set, Joe One-Cup coffeemaker with a sampling program slated to reach 300,000 students. Sample packs include a Ready, Set, Joe …

• Agencies

  Cotton Inc. Hosts Mall ‘Camp’

  Cotton Inc. and Seventeen Magazine are wrapping up a weeklong event that sent 50 high schoolers to camp at their local mall. “Cotton’s Fashion Camp” runs through Aug. 5 at General Growth Properties’ upscale Galleria Dallas mall, with seminars conducted …