Promotion

• Agencies

  GM Votes Off Multi-Million Dollar Survivor Sponsorship

  The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS’s Survivor reality series.

• Agencies

  2007 Sampling Program Planner

  Far more than simple “freebies,” you know that samples can be an

• Agencies

  Whirlpool Spins Love and Laundry Social Events

  One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes.

• Agencies

  Starbucks Celebrates with Podcasts, Events; Yanks Free Coffee Invite

  Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.

• Agencies

  Wal-Mart Hosts Soap Opera Stars, Fans

  Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.

• Agencies

  Cartoon Network Taps Dougherty as Branding Exec

  Cartoon Network has named Peter Dougherty as senior VP-branding, effective in early August.

• Agencies

  Inventive Incentives

  Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more

• Agencies

  Environmental Group Hammers McDonald’s Over Hummers

  McDonald’s has come under fire from an environmental group over a Happy Meal promotion that gives away toy Hummers as premiums.

• Agencies

  Judge Replaces Linton at Best Buy

  Retail giant Best Buy has named Barry Judge to lead marketing after the surprise departure of Mike Linton.

• Agencies

  Lexus Drives Promos Court Side for US Open

  Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men’s Singles Championship to serve up promos right down the baseline of the tennis event.