Promotion
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Agencies
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.
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Agencies
News Briefs
DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield…IPSH!: the global mobile marketing agency, has expanded into…
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Agencies
Dentyne Brings Movies to Campus
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.
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Agencies
Denny’s Drives Sales with 49 Million Scratch-Off Cards
Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
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Agencies
ABC Hits New York Streets with Dancing ‘Stars’
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.
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Agencies
Advo Counter Suit Seeks Immediate Merger
Advo has filed a counter suit against Valassis in an effort to force Valassis to complete its $1.3 billion purchase of Advo by the end of this week.
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Agencies
Networks Tout Fall Shows Via Web
In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what’s to come.
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Agencies
GMC Tackles Monday Night Football with 16 Truck Giveaway
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes.
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Agencies
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands.
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Agencies
Human Fruit Stages ‘Protest’ for Naked Juice
Life-sized apples, giant kiwis and over-blown grapes will be on the streets “protesting” in Chicago this month and handing out samples of Naked Juice.