Promotion

• Agencies

  Benz Puts its Sedans in Saks for Breast Cancer Awareness

  Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.

• Agencies

  Chrysler Goes to Church for African-American Push

  In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour.

• Agencies

  Ocean Spray Harvests Crans in Cities; Piggybacks Pepsi Distribution

  Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.

• Agencies

  Little Debbie Offers Prizes in Exchange for Ad Viewing

  Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.

• Agencies

  Wal-Mart to Tailor Merchandise Mix, In-Store TV

  Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base.

• Agencies

  Sesame Workshop Backs Organic Foods

  Sesame Street characters are going organic under a new deal with Earth’s Best to put some of the show’s favorite characters on organic frozen food and baby food products.

• Agencies

  Scotties Sends Out ‘Softness’ Message

  Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of “softness.”

• Agencies

  Toyota Taps Popularity of NBC’s Sunday Night Football with Feature

  Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC’s Sunday Night Football and its sponsorship of the program’s halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country.

• Agencies

  Ice Cream and Flower Brands Pair for Ultimate Birthday Party

  In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.

• Agencies

  Johnny Rockets Expands Music Campaign

  Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans’ love of rock n’ roll classics via online playlists, giveaway and contests.