Promotion

• Agencies

  Miller Relies on Word-of-Mouth to Push Holiday Lager

  Miller Brewing Co. is out with a chocolate lager, adding another layer of flavors to the $9 billion beer industry as it attempts to stave off a consumer shift towards spirits like vodka and rum.

• Agencies

  Sampling Reigns as Key Method to Drive In-Store ROI

  Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.

• Agencies

  BabyGap Rolls Out Casting Call

  BabyGap is putting the call out to moms and dads who think they have the cutest babies as part of a new contest to feature tots in an upcoming ad for the brand.

• Agencies

  7-Eleven New Start Time for White Sox Games

  7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox. 7-Eleven inked the sponsorship deal with the Major League Baseball team last week that will run through 2009.

• Agencies

  Wendy’s Sharpens Focus with $31 Million Baja Fresh Sale

  Wendy’s International, Inc. said it is focusing its efforts on its main Wendy’s franchise with the sale of the Baja Fresh Mexican Grill restaurant chain.

• Agencies

  Home Depot Shuffles Execs, Names Adams CMO

  The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level.

• Agencies

  Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps

  Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.

• Agencies

  Live from PROMO Live: Using Entertainment Ties to Break Through

  Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

• Agencies

  Five Secrets to Successful Game-Day Sampling–Part 1

  Our company recently received from a sports venue one of the highest compliments possible in our industry.

• Agencies

  Live from PROMO Live: McDonald’s Casting Call Touts Success

  It’s been four months since McDonald’s ended its global call to feature everyday people on its packaging, and the campaign is growing legs.