Promotion
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Agencies
Lost No More
ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,
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Agencies
Yuletide Lattes
Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,
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Agencies
Hostess, Applebee’s, Keebler Shine with Holiday DVD Promotions
Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media’s re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and Cricket on the Hearth.
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Agencies
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com.
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Agencies
Wendy’s Rolls Gift Card with Giveaways
Wendy’s International rolled out its new gift card program last week amid fresh TV spots and giveaways.
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Agencies
Lowe’s Sends Gift-Card Buyers to the Movies
Lowe’s Cos. is giving away movie tickets to shoppers who buy gift cards.
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Agencies
Boston Initiative Rewards Local Shoppers
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.
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Agencies
GM Licenses 4imprint to Serve Dealers
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.
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Agencies
Wal-Mart Launches DVD Downloads
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns.