Promotion
-
Agencies
Wake Up Call
Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International
-
Agencies
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.
-
Agencies
Hostess, Applebee’s, Keebler Shine with Holiday DVD Promotions
Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media’s re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and Cricket on the Hearth.
-
Agencies
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com.
-
Agencies
Wendy’s Rolls Gift Card with Giveaways
Wendy’s International rolled out its new gift card program last week amid fresh TV spots and giveaways.
-
Agencies
Lowe’s Sends Gift-Card Buyers to the Movies
Lowe’s Cos. is giving away movie tickets to shoppers who buy gift cards.
-
Agencies
Boston Initiative Rewards Local Shoppers
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.
-
Agencies
GM Licenses 4imprint to Serve Dealers
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.
-
Agencies
Wal-Mart Launches DVD Downloads
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns.