Promotion
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Agencies
NFL Players Send Voice Messages To Show Off Sprint Handsets
Sprint is tapping into the Super Bowl to show off some of its wireless features.
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Agencies
AmeriSuites Incents Customers Via Movies, Sweeps
AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.
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Agencies
Billboard Bands Puts Offers on Wristbands
It’s all in the wrist for marketers eager to reach nightclub crowds.
A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons.
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Agencies
Clif Bar Tour Decries Global Warming
Energy-bar maker Clif Bar & Co. is worried about global warming, and it’s using a promotional tour to rally consumers to do something about it.
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Agencies
Kimberly-Clark, The View Team for Room Makeover Sweeps
Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.
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Agencies
Sprint Ties with 24 Via Mobile Content
Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.
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Agencies
NASCAR Teams With Kelly Clarkson
NASCAR has signed on American Idol superstar Kelly Clarkson for its 2007 racing season.
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Agencies
7-Eleven Signs 18 Sports Sponsorships
7-Eleven is playing sports hard this year as part of its local marketing strategy.
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Agencies
Walden In, Chow Out at Sears
Sears Holdings Corp. named John Walden its first-ever chief customer officer just days after the abrupt departure of Sears Roebuck & Co.’s chief marketing officer Joan Chow.