Promotion

• Agencies

  Supervalu Names Parker as Its First CMO

  Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.

• Agencies

  Ford Goes on Spring Break

  Ford is pitching its pickup trucks at a popular Spring Break locale next month.

• Agencies

  How Would You Do?

  Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.

• Agencies

  Pet Friendly

  Pet owners love their pets and the retail stores know it. But PetSmart and Petco have two very different strategies for building customer loyalty and

• Agencies

  Front-Wheel Drive

  Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show

• Agencies

  Free Beer

  California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to

• Agencies

  Spring Breakaway

  BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

• Agencies

  Smoke-Free Zone

  Thano Chaltas has done some daring things during his first year as vice president of marketing at U.S. Smokeless Tobacco Co. For one, he handed the firm’s

• Agencies

  Play Money

  Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

• Agencies

  Cingular Holds Text Bees to Educate Parents

  The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months.