Promotion

• Agencies

  Gerber to Put Coupon Booklets on 2.5 Million Cereal Boxes

  Gerber Baby Products is lending its cereal boxes to other brands that want to reach new moms.

• Agencies

  Lay’s Taps TV Show to Share the Joy

  Lay’s potato chips have found a new home on TV and online.

• Agencies

  Hyatt Boosts Loyalty with $15 Million Campaign Plugging New Brands

  Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program

• Agencies

  Boston to Hold Workshops on Guerrilla Marketing

  The Boston City Council plans to conduct a series of workshops on guerrilla marketing to resolve problems the city encountered with two recent campaigns conducted there.

• Agencies

  Starbucks, Dunkin’ Donuts Offer Free Trials

  Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.

• Agencies

  Huggies Launches Sun Care Line

  The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign.

• Agencies

  Papa John’s, GameFly Kick off Promotion on 45 Million Box Tops

  Papa John’s has kicked off a marketing deal with GameFly to drive trial of its online video game rental service and its products.

• Agencies

  Six Flags, Sara Lee Form Marketing Pact

  Six Flags, Inc. has kicked off a marketing partnership with Sara Lee to make Ball Park franks the official hot dog and a corporate partner of the theme park.

• Agencies

  Simon Malls Bring in Cabbage Patch Kids for Book Blast

  Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion.

• Agencies

  Marriott Builds Loyalty Via Instant-Win Game, Sweeps

  Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.