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P&I Postscript

ADVERTISING SPECIALTY INSTITUTE: has hired Deborah White as director of supplier marketing

Rebates Can Be a Gateway to CRM: Q&A

Rebates should be treated more like fan mail.

Arby’s Offers Trip to Country Music Awards

Arby’s is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.

Agencies

Vitamin Water Samples at Top Spring Break Destination

Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.

Agencies

Dancing With the Stars Hits the Streets Via Tour, Contest

ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars.

Agencies

Strawberry Shortcake Pushes Strawberries In-Store

Strawberry Shortcake has struck a deal to help sell strawberries to kids.

Agencies

Back to the Future

Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional

Agencies

The British Invasion

Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that’s not the case with Tesco. The U.K. retail giant,

Agencies

Beananza!

Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,

Agencies

Casting Call

If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.