Promotion
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Agencies
Hostess Drives Happy Feet with Rebate Offer
Hostess is supporting the upcoming release of Warner Bros. Pictures’ Happy Feet on DVD with a rebate offer.
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Agencies
Burt’s Bees Takes its Products on the Road
Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S.
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Agencies
Hasbro Hypes Up Spider-Man 3 release with Toys, Promotions
Two month before its release, toymaker Hasbro is generating excitement around Columbia Pictures’ Spider-Man 3 with a new line of toys and games.
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Agencies
Coca-Cola Launches Vitamin Infused Sparking Diet Coke
Coca-Cola plans another launch. This time it’s Diet Coke Plus.
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Agencies
Live from the PMA: Nancy Drew Film Gets Mystery Marketing Push
Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew.
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Agencies
Subway Touts Fresh Fit Menu Via Bike Giveaway
Subway restaurants has extended its healthy eating theme with a bike giveaway.
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Agencies
Soft Scrub Launches Webisode from Apprentice Tie-In
The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.
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Agencies
Ellen DeGeneres to Write American Greetings Cards
Popular daytime talk show host Ellen DeGeneres has partnered with American Greetings to produce a signature line of humorous greeting cards.
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Agencies
Gillette Turns Sponsorship of NASCAR Drivers into Reality Show
Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.
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Agencies
Starwood Hotels Offer Loyalty perks Via Online Auction
Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain’s Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences.