Promotion
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Agencies
Volvo Sends ‘Pirates’ Fans on Second Worldwide Hunt
Volvo is upping the ante with its tie-in to Walt Disney’s highly anticipated movie “Pirates of the Caribbean: At World’s End”, offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.
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Agencies
Hershey Backs Paisley Concert Tour with Sweeps
The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”
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Agencies
Designs on NASCAR
Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver
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Agencies
JetBlue Celebrates New Service Via Blue Betty Tour
JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty
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Agencies
Dr Pepper Stages Major Entertainment Event in NYC
Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.
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Agencies
Live from the ANA Brand Forum: Starbucks Brews Success
Starbucks knows what it takes to transform an ordinary coffeehouse into a mega success: a different approach.
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Agencies
State Farm Sponsors Major Weight-Loss Effort for African-Americans
State Farm is sponsoring a nationwide challenge aimed at improving the health of African-Americans.
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Agencies
Unilever Relaunches Axe with Updated Scent and New Packaging
Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market.
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Agencies
Fox Hypes up “Night at the Museum” DVD Via Tour
Twentieth Century Fox and Fox Home Entertainment are sparking buzz around the DVD release of “Night at the Museum”, bringing a piece of the film to life.
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Agencies
Carl Buddig Gives Away 15 Million Songs
Lunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads.