Promotion
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Agencies
Burger King Launches Interactive Promo Tied to ‘Simpsons’ Movie
Burger King has launched a promotion tied to “The Simpsons Movie” that lets customers convert digital pictures of themselves into ‘Simpson’ characters.
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Agencies
Audi Showcases Varied Driving Experiences
Audi is launching a national driving tour this month to give consumers in five major markets a chance to do more than kick the tires on a range of its cars.
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Agencies
WWE and Gold’s Gym Pump up SummerSlam
World Wrestling Entertainment and Gold’s Gym are pumping up WWE’s annual SummerSlam pay-per-view event with an online sweepstakes.
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Agencies
FBI Gets Call About Right Guard Promotion
Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week.
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Agencies
Springfield, VT, Wins ‘Simpsons’ Movie Screening Promo
A rolling pink doughnut and a funny bald man helped the little town of Springfield, VT, land the top spot in an online video contest tied to the upcoming “The Simpsons Movie.”
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Agencies
KFC Goes Viral with Cause Marketing Campaign
KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings.
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Agencies
Wrigley Goes on Tour with the NBA
Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association.
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Agencies
Discover, Nike, Ocean Spray and Others Plan for All-Star Promos
Discover Card, Nike, Toyota, adidas and Ocean Spray are all players in promotional events scheduled around the WNBA All-Star game next month.
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Agencies
Coke, Ann Taylor, Others Partner with ‘Hairspray’
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”
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Agencies
JetBlue Uses ‘Simpsons’ Sweeps as Reward
JetBlue Airways is kicking off its partnership with “The Simpsons Movie” with a sweepstakes overlay for loyalty program members and an unusual tie to the characters’ hometown