Promotion
-
Agencies
ABC Pushes ‘Desperate Housewives’ Via Music Videos
ABC is once again promoting some of its popular TV shows with music videos.
-
Agencies
WWE Contest Winner Gets Red Carpet Treatment
Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26.
-
Agencies
Subaru Makes Lifestyle Link With Rockfest
Subaru is sponsoring a local concert series in the Dallas-Fort Worth area to connect with prospective customers on a lifestyle level and kick-start regional sales.
-
Agencies
Bertucci’s Builds Ties to Fenway Faithful
Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park.
-
Agencies
Baskin-Robbins Launches Cake-A-Day Giveaway
Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice.
-
Agencies
Marvel Entertainment to Giveaway Baseball-Themed Comics
Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month.
-
Agencies
Canon Launches Camera Line with Sharapova Imposters
Canon USA will field a team of Maria Sharapova look-alikes to cruise Manhattan streets and promote its new PowerShot line during the U.S. Open Tennis Tournament next week.
-
Agencies
Top Brands Bring Financial Education To Hispanics
Chase, MasterCard and Telemundo are rolling out a financial education tour this week aimed at Hispanic consumers in five major U.S. markets.
-
Agencies
Wise Finds Success with Modell’s
Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year.
-
Agencies
McDonald’s Launches New Snack Wrap with Viral Promo
McDonald’s is promoting its latest snack wrap with a viral campaign that gets consumers thinking about snack time.