Promotion

• Agencies

  Life Lessons

  There’s no substitute for hands-on experience. That’s why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition

• Agencies

  Sweet Spot

  The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?

• Agencies

  For Me?

  If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience

• Agencies

  Dr Pepper Builds Share Among Hispanics

  Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.

• Agencies

  American Airlines Shareholder Suggests Spinning Off Loyalty Program

  One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value.

• Agencies

  Toys “R “Us Opens Pop-Up Shop

  Toys R Us is opening a temporary location in New York City targeting holiday shoppers

• Agencies

  Full Court Press

  Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of

• Agencies

  Big Apple Impressions

  nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple

• Agencies

  Live from the In-Store Marketing Expo: Home Depot

  The Home Depot is making changes.

  The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter.

• Agencies

  Live from the In-Store Marketing Institute: Digital Media as In-Store Experience

  Digital Media is adding a fresh dimension to the in-store experience.