Promotion

• Agencies

  Live From DMA: Kenneth Cole Thinks Outside the Shoe Box

  Designer Kenneth Cole turned to mobile (as in vehicular) marketing when he made his first forays in the fashion business in the early 1980s.
  Cole recounted the lesson learned in a keynote speech at the Direct Marketing Association annual convention in Chicago.

• Agencies

  WWE Fans Weigh In On Next Fathead Superstar

  Sports wall graphics producer Fathead is letting pro wrestling fans pick the next Fathead Superstar from the ranks of WWE performers.

• Agencies

  Eastman Kodak To Drop Olympic Role

  Eastman Kodak company is shuttering its long-standing Olympic Games sponsorship.

  Eastman Kodak said Friday that it would conclude its sponsorship of the Olympics after the Beijing 2008 SummerGames, where it is official imaging sponsor.

• Agencies

  Werewolves Hit New York City to Plug ABC Halloween Programming

  Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event.

• Agencies

  NBC, MasterCard Spawn “Life” Pod Busters

  NBC Universal and MasterCard have struck a novel marketing partnership to create additional content for the police drama “Life” in the form of “pod busters.”

• Agencies

  Sunny Delight Dips into Bottled Water

  Sunny Delight beverages will enter the bottled water business by purchasing Fruit20 Water from Kraft Foods Inc., the companies said.

• Agencies

  CVS Launches $25 Million Campaign with Online Community

  CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000.

• Agencies

  NBA Partners Push China Games Exhibitions

  The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.

• Agencies

  NHL, Reebok Create Glitzy Midtown Manhattan Store

  The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.

• Agencies

  Netflix Pushes Web-Delivered Movies with Carvey Spoof

  Netflix will turn comedian Dana Carvey loose on about a dozen classic movies in a free online screening this weekend of a video made to promote the company’s “instant viewing” service.