Promotion
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Agencies
Gap Casting Call Nets Over 800,000 Entries
Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.
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Agencies
American Eagle Offers 1 Million Prizes in Instant-Win Game
American Eagle Outfitters is driving store sales with an instant-win holiday promotion that rewards customers with prizes for shopping.
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Agencies
ABC Family Promotes Christmas Programming Via Giveaway
ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming.
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Agencies
Circuit City Promotes Store Openings with Mazda Giveaway
Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.
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Agencies
‘Family Guy’ Teams with Subway for In-Store Promo
Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.
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Agencies
Nike, Foot Locker Open Harlem Store
Nike and Foot Locker teamed up to pump up Nike products with the launch of a new basketball store dubbed House of Hoops in Harlem yesterday.
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Agencies
Maxwell House Brews Multi-Million Dollar Sampling Campaign
Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths.
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Agencies
Diamond Foods to Drop Super Bowl TV Spot
Diamond Foods’ Emerald Nuts brand will sit on the sidelines when it comes to TV advertising for the Super Bowl next year, the company said.
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Agencies
T-Mobile Drives NBA All-Star Voting
T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.
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Agencies
Toyota Ties Gas Fill Ups to Tire Buys
Toyota is driving tire purchases at its dealerships with a free gas offer.
People who buy four new tires at a participating Toyota Tire Center will receive a $50 Fill It Up gas card redeemable at any station that accepts American Express cards.