Promotion

• Agencies

  Blue Christmas

  Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt

• Agencies

  Urban Refuge

  An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

• Agencies

  Clutter Cutter

  John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed:

• Agencies

  Digital Directive

  Consumers love to get free music downloads. Starbucks, on Nov. 7, wrapped a month long promotion that gave away more than 50 million iTunes songs.

• Agencies

  College Bowl Sprawl

  The college bowl scene, once a few games dominating New Year’s Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

• Agencies

  Jordan’s Monster Deal: Rebate or Lottery?

  Boston Red Sox fans who bought sofas during Jordan Furniture’s Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies

• Agencies

  NASCAR Hits the Big Apple

  NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

• Agencies

  Airborne Distributes 840,000 Samples in Airport Promotion

  Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.

• Agencies

  Land O’Frost First Contest to Holiday DVD

  Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories.

• Agencies

  Regal Entertainment Group Loyalty Club Hits 10 Million Members

  Regal Entertainment has signed up 10 million members to its loyalty program.

  The customer loyalty program, called the Regal Crown Club, offers frequent moviegoers the chance to accumulate credits toward free movies and concession treats. Members receive one credit per dollar spent on ticket purchases. Additional credits are earned for concession transactions.