Promotion
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Agencies
Live from Intercollegiate Sports Forum: Corporate Sponsors Play It Cool
For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.
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Agencies
Southwest Ads Take Off in BCS Post-Season
Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.
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Agencies
Hertz Pushes Nickelodeon With Car Rentals
Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players.
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Agencies
Kodak, Dial, Sign on to Sponsor ‘Apprentice’
Big-name marketers, including Kodak, The Dial Corp. and Pedigree have signed on to sponsor the newest version of “The Apprentice,” which returns in January.
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Agencies
Blockbuster Pushes “Shrek” DVD Via In-Store Promo
Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.”
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Agencies
Dicks Sporting Goods Teams up with Lance Armstrong
Dicks Sporting Goods is using some star power in seven-time Tour de France winner Lance Armstrong to promote a new apparel line and a cause marketing initiative.
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Agencies
Russian News Channel Goes Guerrilla in New York
A new international news broadcast channel is introducing its service to New York area residents with Russian culture.
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Agencies
Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes
Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.
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Agencies
Secret Weapon?
The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study
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Agencies
Good Deeds
Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed