Promotion
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Agencies
AmEx Offers Holiday Gimmick: Gadget Lover’s Card
It’s the season of giving, and American Express is calculating that holiday shoppers are as eager to get electronic gadgets as they are to give them.
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Agencies
Home Depot Offers $25,000 Gift Card in Contest
Home Depot has launched a contest to promote gift cards sales and its home improvement messaging.
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Agencies
Dunkin’ Donuts Teams with Hess, Sara Lee
Dunkin’ Donuts has partnered with Hess Corp. and Sara Lee Corp. to offer its coffee via a wider range of locations.
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Agencies
Macy’s Hires Thomas for Loyalty Marketing
Macy’s has added new blood to lead its loyalty marketing efforts.
The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services.
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Agencies
Hertz Offers Car Rental Rewards via Sweepstakes
Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals.
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Agencies
Macerich Malls Offer Interactive Santa Tracking Stations
Macerich shopping centers are giving kids a helping hand this year to keep track of Santa’s annual journey.
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Agencies
Gift Card Spending to Top $50 Billion by 2012: Study
Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report.
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Agencies
Office Max Brings Back Elf Viral Campaign
People can create their own dancing elves at http://ElfYourself.com by adding faces to the animated character. Visitors can load up to four images to send on to friends and family. Voices can be added by calling a toll-free number to record a message.
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Agencies
Live from Intercollegiate Sports Forum: Corporate Sponsors Play It Cool
For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.