Promotion
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Agencies
Postscripts 1/23
CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands.
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Agencies
Electronic Arts Launches NBA Live Competition
Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles.
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Agencies
Absolut Vodka Goes Green with Life Earth Films
Absolut Vodka is stepping into the global warming issue in a very public way by prodding interest in ecological documentaries from the Live Earth Film Series.
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Agencies
Pizza Hut Pushes National Mobile Ordering Service
Pizza Hut is giving people two new ways to order by cell phone.
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Agencies
Mattress Giant Toasts 25th Anniversary with Mobile Tour, Sweeps
Mattress Giant is promoting its 25th anniversary with a mobile marketing tour in South Florida and sweepstakes to drive traffic into its showrooms.
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Agencies
NE Supermarket Chain Gets Promotional Scanners
Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.
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Agencies
Marketers Line Up to Give ‘Iron Man” Lift
Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.
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Agencies
Live from NRF: 2007 Retail Sales Predicted to Grow 3.5%
The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.
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Agencies
Women’s Fashion Catalog Line Modeled By ”America’s Next Top Model” Winners
metrostyle, a women’s apparel catalog, will have its apparel modeled by winners from the popular CW reality show, “America’s Next Top Model.”
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Agencies
MTV Spreads Content to Video Sites
MTV Networks is pushing its video content to several video entertainment sites that will stream video clips from various MTVN channels.