Promotion
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Agencies
From Backyard to Broadcast
Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established
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Agencies
Measuring Up
Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.
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Agencies
Stuff We Can’t Do Here Yet
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong
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Agencies
RFID Ramp-Up
What’s the purpose of a shopper marketing promotion if the merchandise is sitting in the store’s back room rather than out on display where it belongs?
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Agencies
McDonald’s Samples McSkillet Burrito for Leap Year Event
McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.
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Agencies
ABC Offers Tissues to Plug Oprah Series
Anticipating that the series will be a tearjerker, ABC is inserting tissue packets in this week’s TV Guide to help hype a new Oprah reality series and its hit companion “Extreme Makeover.”
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Agencies
Bronx Is Biggest Sports Event Destination: Survey
Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.
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Agencies
Salon Selectives to Renew Old Brand Name with New Formula
Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.
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Agencies
Supercuts, Extreme Pita Test Mobile Coupon Programs
Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands.