Promotion
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Agencies
Wal-Mart To Require Item-Level Tags
Wal-Mart Stores Inc. is giving its suppliers a new reason to take its RFID mandate seriously: Starting Oct. 31, 2009, suppliers that ship products to
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Agencies
Spreads Easily
Philadelphia Cream Cheese is 128 years old. And that’s a problem. Yes, people are used to the venerable brand. But they may not be interested in a variation
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Agencies
From Backyard to Broadcast
Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established
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Agencies
Measuring Up
Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.
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Agencies
Chain Reaction
Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition
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Agencies
Hold the Anchovies
TNT tried to score ratings points for its coverage of last month’s NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying
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Agencies
They’re Not Going Anywhere
Amusement parks typically bring to mind images of endlessly long ride lines with kids on the verge of meltdown on the hottest day of the year. At Six
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Agencies
What Rebate?
Gift cards that end up being worthless and rebate checks that never get sent to the consumer are two black marks against the promotional marketing industry.