Promotion

• Agencies

  Tivo Terminates Rewards Program

  TiVo is ending is TiVo Rewards program in May.

  The company, which posted the notice on its Web site, said that through surveys it “discovered new and different ways to involve our fans and keep them more connected to TiVo and other TiVo customers.”

• Agencies

  Hostess Runs Contest Tied to “Bee Movie” DVD Release

  Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer

• Agencies

  Brookstone Swaps Sharper Image Gift Cards for Discounts

  Brookstone is accepting Sharper Image gift cards and gift certificates in exchange for a 25% savings at its stores.

• Agencies

  PetSmart Offers Pet Portrait Loyalty Credit Card

  PetSmart is tapping into the emotional appeal of its PetPerks Visa Card by letting customers put the mug of their favorite dog or cat on it.

• Agencies

  Rewards Don’t Buy Loyalty: Study

  Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers.

• Agencies

  American Express Incentive Services Names Harris as VP of Marketing

  American Express Incentive Services has named Matt Harris as vice president of marketing.

• Agencies

  ASI Ups Curry to SVP of Marketing

  The Advertising Specialty Institute has promoted Susanne Curry to senior vice president of marketing.

• Agencies

  Postscripts

  WYNDHAM HOTELS AND RESORTS: guest recognition program members can earn TripRewards points toward free stays and retail merchandise. Benefits include a choice of welcome snack and beverage, preferred pillow type, high-speed Internet access, express …

• Agencies

  Dove Offers Goodie Bags to Tanger Outlet Shoppers

  Dove is spreading the word about some of its products in a new sampling initiative with Tanger Factory Outlet Centers.

• Agencies

  Sheraton Strikes NCAA, CBS Sports Partnership

  Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games