Promotion
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Agencies
American Express Creates Cardmember Travel Site
American Express has launched a Web site intended as a community where cardmembers can share their travel experiences
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Agencies
Barilla Teams Up with Scholastic for Book Offer
Barilla has partnered with children’s book publisher Scholastic for a free book with the purchase of Piccolini pasta, a new product just for kids
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Agencies
Postscripts
UNO CHICAGO GRILL: is offering special incentives in its restaurants tied to Mother’s Day. Participating locations will distribute holiday coloring cards and crayons
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Agencies
Correction
In the April 16 issue of Promo P&I’s article “Promotional Product Sales Hit Record at $19.8 Billion
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Agencies
Best Western Lures Harley Riders with Rewards
Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts
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Agencies
Coalition Asks BK to Pull Toy Premiums
Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”
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Agencies
MTV Rolls Out Movie Contest Through UGC Sites
MTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award.
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Agencies
‘Iron Man’ Texts with LG Mobile
LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.
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Agencies
Nestle Makes Noise at Minor League Baseball Parks
Nestle is hosting Nestle Drumstick Cones Family Days at minor league baseball ballparks around the country as part of its Minor League Baseball sponsorship.
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Agencies
Dodge, Screenvision Hitting Movie Theaters in May
Movie theater advertising provider Screenvision and Dodge have expanded a longstanding relationship with a campaign to help build awareness for the all-new 2009 Dodge Journey.