Promotion

• Agencies

  Best Western Fuels Hotel Stays with Gift Card Giveaway

  Best Western International has teamed up with the Disney Channel movie “Camp Rock” to launch a travel card promotion designed to incent hotel stays during the summer

• Agencies

  Postscripts

  MCDONALD’S: is out with its latest Happy Meal toy premiums, which play off Spay Gear gadgets. VISIBLE RESULTS: a global loyalty marketing firm has named Steve Marquis as director of business development in its U.S. office

• Agencies

  Geico Caveman Hits the Bars

  Even cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar jukebox network

• Agencies

  CNN Mounts Fit Nation Tour to Fight Obesity

  CNN has launched its latest Fit Nation Tour with a routine of cutting-edge fitness games and a climbing wall as part of its ongoing initiative to combat obesity in the U.S.

• Agencies

  Pepsi Honors DJ Culture in August

  Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.

• Agencies

  Converse Runs Full Court Press Campaign

  Converse staged a homepage takeover on YouTube.com yesterday as part of a multi-faceted fast break campaign that covers virtually all media.

• Agencies

  Fuze Hits the Hamptons with New Plastic Bottles

  Fuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried

• Agencies

  AT&T Nets Marketing Deal with USA Basketball

  Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms.

• Agencies

  Band Teacher Wins All-Star Singing Contest

  A high school band teacher won the Baby Ruth-sponsored contest to lead the crowd at Yankee Stadium in singing “Take Me Out to the Ballgame” during tonight’s Major League Baseball All-Star Game.

• Agencies

  Tang Gets Kicks with Soccer Tie-in for Latino Kids

  Tang, that popular orange-flavored drink from Kraft Foods, will partner with U.S. Major League Soccer in select markets this summer to let young Latino players