Promotion
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Agencies
Fiberwig Hands out 100,000 Mascara Samples
Fiberwig, the Japanese paint on eyelash brand, is on the move promoting its mascara in the U.S. through a street campaign
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Agencies
Amway Reintroduces Vitamin and Skin Care Brands via Tour
Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics
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Agencies
Sheryl Crow Pitches Music Downloads for New Voters
Activist singer Sheryl Crow is giving away digital copies of her new album to draw music fans to register to vote in the presidential election
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Agencies
LittleMissMatched Trades Socks for Store Visits
Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks
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Agencies
McDonald’s Pushes Specialty Coffee in Ohio with Promos
McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items
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Agencies
Brian Wilson Album Gets Multimedia Boost
The latest album from legendary pop composer Brian Wilson will be streamed on Gannett newspaper and TV station Web sites in the run-up to its September release
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Agencies
Virgin Megastores Brings Warner Bros. ‘Pop-up’ to Times Square Store
Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location
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Agencies
Postscripts
MCDONALD’S: is tying in to the popular “Star Wars” franchise as part of its latest Happy Meal toy premium promotion running through Sept. 11
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Agencies
ABC Ads Take Over TV Guide for Fall Preview
In an unprecedented promotional print stunt, ABC Television is sponsoring TV Guide’s Aug. 25 fall programming preview issue
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Agencies
The Athlete’s Foot Drives Store Visits with Backpack Offer
The Athlete’s Foot is running a gift-with-purchase promotion timed for back-to-school to drive in-store visits