Promotion
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Agencies
Models Covered in “Mud” on Display at Fashion Week
AHAVA, the cosmetics company, covered the bodies of three scantily clad models with its “Mud” body treatment earlier this week and set them loose during Fashion Week in New York
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Agencies
Kroger, Nestlé Purina Sponsor Contest, TV Special
The Kroger Co. has teamed up with Nestlé Purina to run a contest and TV special that focuses on ways people and pets improve each other’s quality of life
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Agencies
Warner Bros. TV Streams ‘Sorority’ Series on MySpace
Warner Bros. TV debuted an original digital series, “Sorority Forever,” on MySpace yesterday as it streams the show on its own ad-supported online network TheWB.com
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Agencies
Lu Biscuits Partners with Fashion Designer at Fashion Week
Kraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand
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Agencies
Gillette Runs College Football ‘GameFace’ Play
Gillette is giving college football fans a chance to put on a game face for their favorite team, with the winner scoring
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Agencies
Stop & Shop Drops Lawsuit Against Whole Foods Market
The Stop & Shop Supermarket Co. has withdrawn a trademark infringement lawsuit it had pending against rival Whole Foods Market after reaching an agreement with the retailer
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Agencies
Motorola, Sprint Team on Gas Giveaway
Mobile phone maker Motorola and wireless carrier Nextel are offering to give new customers the fuel to travel and the phones they need to call home once they get there
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Agencies
PBS Kids Pushes Shows Online with Video Player
PBS Kids is streaming more than a dozen shows online and a changing assortment of clips for Web-Savvy grade schoolers
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Agencies
American Eagle Hosts Jonas Brothers Concert, Sweeps
American Eagle Outfitters’ new kids’ brand, 77kids, is leveraging entertainment to promote a new apparel line by hosting a concert with the Jonas Brothers in Novembe
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Agencies
HBO Screens ‘Entourage’ on Virgin Flights
HBO will hype the fifth season of its “Entourage” series by screening last season’s episodes on all Virgin America flights