Promotion
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Agencies
Mars Promotes Zeitler to VP Shopper Marketing
Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing.
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Agencies
Bravo Brings New Sponsor Menu to ‘Top Chef’
Bravo has added two new sponsors to the mix for its “Top Chef” popular cable TV reality series: Quaker and Swanson Broth.
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Agencies
Explorer Game Digs Up Viewers for National Geographic TV ‘Expedition Week’
The National Geographic cable channel is encouraging viewers to tune into its first annual “Expedition Week” programming in mid-November by rolling out an interactive Web game that lets players build their own globe-trotting avatars
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Agencies
MTV Amped Up Final ‘Choose or Lose’ Push
In the activist spirit that permeated this presidential election, MTV screened an 11th-hour question-and-answer session with Sen. Barack Obama on air and online as part of its “Choose or Lose” sprint to the finish.
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Agencies
Live from ad:tech: CNN Re-engages Viewers
Whoever emerges as the president-elect from the current campaign, CNN will be a clear winner as a content provider and sampler.
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Agencies
Starbucks, Krispy Kreme Give Freebies to Voters
Voting may be a privilege and a civic duty, but this year it can also be delicious.
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Agencies
Rock the Vote’ Tour Wields Wireless Hook
The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.
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Agencies
Antismoking Groups Flare over Pink Cigarette “Purse Packs”
Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.
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Agencies
Sprint to Run Live NFL Network Games
NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens.
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Agencies
Wal-Mart, P&G Still Tops for Marketing Strength: Survey
Wal-Mart and Procter & Gamble still hold the top spots in the 2008 version of Cannondale Associates’ annual PoweRanking survey of both manufacturers and retailers. But their ratings, in a survey of 300 retail and manufacturing professionals, were lower than last year.