Promotion

• Agencies

  Loyalty Tests

  Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More

• Agencies

  Brands Test Sampling at Meal Assembly Kitchens

  A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

• Agencies

  Campell Soup and Pepperidge Farm Team Up for the Holidays

  For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar

• Agencies

  Is NASCAR Spinning Out?

  The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

• Agencies

  Turning Gift Cards into Coupons By Mail

  Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So

• Agencies

  Remy Martin Stages Interactive Street Campaign

  Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it’s time

• Agencies

  7-Eleven Rolls Out Competitive Private-label Snacks

  7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now.

• Agencies

  Burger King Tempts Gift Card Buyers with Wii

  Burger King Corp. is offering customers an incentive to buy its gift cards: a sweeps for a chance to a Wii.

• Agencies

  U.S. Bank Rolls Out Planet Hollywood Rewards Card

  U.S. Bank has issued a new Planet Hollywood Rewards Visa Platinum Card that enables redemption of purchase points earned for Planet Hollywood rewards certificates.

• Agencies

  Alaska Airlines Offers Free Disneyland Flights

  Alaska Airlines Vacations is offering to fly kids to Disneyland for free.