Oura Ring

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  Marketers

  How Oura Is Bringing its Wearable Story to the Olympics

  A look at Oura’s wearable story at the Olympics and how it’s approaching segmentation across various global markets.

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  Brands on Fire

  Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships

  Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.