Mobile Marketing
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Mobile
Marketing-Friendly Features From Apple That Boost Engagement
Features from Apple that can actually boost brand engagement rather than hinder it.
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Mobile
Three Ways to Drive More ROI From Your Mobile Experience
Key steps to improve mobile product discovery along the customer journey.
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MarTech
Mobile Marketing Strategies: Four Common Mistakes to Avoid
Considerations for retail marketers when engaging consumers on their mobile devices.
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Acquisition
AXE and Cizzorz Ask Video Gamers to Bring it On!
AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all. -
Acquisition
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand. -
Acquisition
New Chipolte Rewards Program Debuts with $250,000 Giveaway
To make a splash, Chipolte is partnering with Venmo for the giveaway to post
surprise deposits directly into loyalty members’ accounts. -
Mobile
3 Tips to Improve the Mobile Experience
For brands to maximize the ROI for their mobile collateral,
they must bear in mind the specific challenges of mobile devices. -
Acquisition
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips. -
Acquisition
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways. -
Acquisition
Self-driving PepsiCo Snackbots Invade California Campus
Satisfying the munchies just got a bit easier for students at
the University of the Pacific in Stockton, CA, with snackbot.
