Topic
Mobile Advertising
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Mobile
CES 2026: How Family Safety App Life360 Amplifies Relevance to Win User Engagement
During a panel discussion at CES 2026 titled “From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing,” VP of Global Advertising Brian McDevitt shared how family safety app Life360 strengthens its connection with users.
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Agencies
The Rise of Mobile Moment Advertising
The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.
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Agencies
The Importance of the Touchscreen in Mobile Advertising
Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?
