Measurement
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Social
Three Ways DTC Brands Can Diversify Spend Beyond Social Media
How brands in the the direct-to-consumer marketing space can move beyond social media.
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Data & Analytics
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
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Data & Analytics
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
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Video Marketing
Discovery Strategy Behind Upcoming DTC Streaming Product
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
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Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja. -
Data & Analytics
Driving Results With Granular Measurement
Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel. -
Agencies
How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
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Agencies
The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
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Agencies
How Mobile Measurement is Changing Brand and Agency Relationships
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
