Local Marketing

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  Shopper/Retail

  CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

  Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.

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  Shopper/Retail

  Woof Gang Reaps Local Marketing Benefits With National Resources

  Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing. 

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  Acquisition

  How Mountain Dew Turned Around Softening Sales in Western States

  One-on-one conversations with local Mountain Dew customers led
  to local marketing and a turnaround in sales.

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  Acquisition

  Tacos Fall from the Sky at SXSW

  SXSW may have ended, but for Torchy’s Tacos
  the halo of its marketing stunt lingers on.

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  Acquisition

  Tapping Local MLB Teams to Send a Delicious National Message

  A local campaign doesn’t need to stay local. Take a lesson from Dietz & Watson
  on how to move your winning promotion from a local play to a national phenom.