Leadership Advice

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  Leadership Advice

  New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership

  Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]

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  ROI | Metrics

  CMO Corner: On the Convergence of PR and Marketing

  Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.