Healthcare

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  Marketers

  How Oura Is Bringing Its Story to the Olympics

  As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]

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  Agencies

  Engaging Professionals is Challenging for B2B Healthcare Marketers

  Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.