Godiva

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  Campaigns

  Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand

  Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.

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  Acquisition

  Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium

  Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.