Global Branding

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  Digital

  Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade

  Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.

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  Demand Gen

  Global Brand, Local Market: 5 Ways to Put ‘Glocalization’ to Work

  Five ways global brands can succeed in diverse local markets.