GEO

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  Shopper/Retail

  City Furniture Boosts Organic Search Traffic With More Product Data

  City Furniture increases the information on its product detail pages by 50%, resulting in an increase in conversion rate from the shopping cart and a bump in organic traffic.

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  AI

  Thirdlove CMO Prepares for AI Shopping Shift

  At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.

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  AI

  Forrester Report Clarifies Differences in AEO and SEO Practices

  Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.

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  Research

  Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors

  When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.