Generation AI

• 

  AI

  Shoppers From Generative AI Browse More, Convert Less

  Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.

• 

  Technology

  Why GenAI Isn’t Just About Creating Marketing Content

  GenAI can fuel creative, but it’s also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.