Gen Alpha

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  Shopper/Retail

  Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products

  Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.

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  Social

  Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk

  Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.