Games
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Agencies
Campbell Soup, Tony Danza Show Launch Thanksgiving Contest
Buena Vista Television and Campbell Soup have rolled out a new contest, offering one family a grand-prize trip to the Big Apple to celebrate Thanksgiving with The Tony Danza Show. Viewers can submit their favorite holiday memories with a family photo by …
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Agencies
Wish-Bone Leverages Apprentice Debut With New Flavors, Sweeps
Wish-Bone is taking its recent role on The Apprentice: Martha Stewart from the small screen to store shelves, rolling out two new salad dressing flavors, including the winning team’s creation, to further extend its product portfolio. During last …
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Agencies
Mazda Wants to Buckle Up Baby
American Baby magazine, a Meredith publication, has entered into its first marketing partnership with Mazda, as part of the automaker’s recently announced commitment to reach out to the young family market through tactics other than traditional …
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Agencies
Westin Hotels Takes Apprentice Task Online
Westin Hotels & Resorts is bringing fans of The Apprentice: Martha Stewart online via a new marketing campaign that further leverages its product-placement deal on the show. Westin was the latest brand featured under a brand integration deal with NBC’s …
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Agencies
Heinz Spreads Silly Squirts Online
H.J. Heinz Co. is launching Silly Squirts kid-friendly ketchup with a dedicated Web site and online sweepstakes. The bottle has a flip top with three different drawing nozzles; it sells for $2. Heinz supports the rollout with a micro-site on family site …
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Agencies
Hallmark Channel Scares Up Annual Swipestakes
Hallmark Channel is offering consumers the sweet treat to win a chance for a walk-on role in an upcoming Hallmark Channel original movie as part of its annual Halloween Swipestakes. The swipestakes supports the Hallmark Channel’s World Premiere …
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Agencies
American Express, JetBlue Boost Co-Branded Card Via Rewards Competition
American Express and JetBlue are giving new meaning to the task of earning rewards, launching a rewards competition in which two families will compete to earn points for a return flight home. American Express and JetBlue are searching for two families …
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Agencies
MTV Pimps Out Sweeps With Midway’s L.A. Rush
To boost the launch of Midway’s new arcade-style racing game L.A. Rush, MTV and MTV2 are rolling out two separate sweepstakes in which three consumers can win a pimped out 2006 Subaru Impreza WRX STI. The promotion coincides with yesterday’s launch of …
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Agencies
FUJIFILM EVENTS TIE TO HALLOWEEN, ZOOS AND PANDAS
Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …
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Agencies
DOMINO’S BOOSTS MEATY PIZZA VIA MASTERCARD, COUCH PROMO
Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …