Games
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Agencies
Frito-Lay, Orbitz Put Doritos on the Map
Frito-Lay and Orbitz.com hit the road this week with a joint promotion for Doritos.
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Agencies
MasterCard Contest Helps Launch ‘Priceless’ Site
It may not get you in the Screenwriters Federation, but at least one clever writer will get his script on air thanks to a new contest from MasterCard that launched during last night’s Academy Awards broadcast.
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Agencies
Audi Sweeps Fuels Vacation Fun
Audi is giving consumers a chance to win a driving trip to the Rocky Mountains or the Utah Canyonlands in a 2007 Audi Q7.
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Agencies
AOL, Dove Lead Search for Chief Everything Officers
America Online is teaming up with Unilever’s Dove brand to search out five CEOs—Chief Everything Officers, that is—to honor consumers who give their all.
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Agencies
Smirnoff Searches for a Cocktail Consultant
Smirnoff vodka is searching for an “enthusiastic drinks guru” to span the country to research cocktail culture and submit reports.
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Agencies
TBS, Sierra Mist Team for Co-Branded Campaign, Sweeps
TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors.
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Agencies
King Kong Leaps Onto DVD With Promo Partners
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.
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Agencies
New Balance Celebrates Centennial Via Racing Contest
Athletic footwear manufacturer New Balance is celebrating its 100th anniversary with a series of races around the world and a contest that will send runners on to compete in the Chicago Marathon.
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Agencies
Toyota Scion’s Screening Tour Teams Rock and Film Makers
Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.
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Agencies
Face Time With Star is Prize in Toyota, NBA Sweeps
Toyota Motor Sales USA, Inc. and the NBA will give one fan the chance to meet an NBA player, fashion and media icon Marc Ecko, or music mogul Jermaine Dupri.