Face Time With Star is Prize in Toyota, NBA Sweeps

Posted on by Chief Marketer Staff

Toyota Motor Sales USA, Inc. and the NBA will give one fan the chance to meet an NBA player, fashion and media icon Marc Ecko or music mogul Jermaine Dupri.

The Toyota One-On-One Sweepstakes will give the winner the chance to choose one of three packages to dine with an NBA player, Ecko or Dupri and a $500 shopping spree.

Consumers have until May 1 to log on to Toyota1on1.com and vote for one of three video clips showing the best plays of the week from NBA action. Votes can be cast every day via the Web site or by text messaging “PLAY” to “t1on1” on a mobile phone. The grand-prize winner will be selected May 15.

Thirty first-place winners will receive $100 NBA Store gift certificates, 40 second-place prizes include $100 Ecko merchandise gift certificates, and30 third-place winners get iPod Shuffles.

“Basketball fans have diverse interests and through Toyota one-on-one, we wanted to give them a chance to really pursue their passion…” said Jim Farley, Toyota VP-marketing in a statement.

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